PENGUKURAN USABILITY DALAM PENGGUNAAN EFEK PADA FITUR KAMERA DI APLIKASI INSTAGRAM TERHADAP KEINGINAN USER MENGGUNAKAN PARTIAL LEAST SQUARES-STRUCTURAL EQUATION MODELING (PLS-SEM)

Isnaeni Ni'amillah

doi:10.69933/hzg9g713

Authors

Isnaeni Ni'amillah Sebelas April University Author

DOI:

https://doi.org/10.69933/hzg9g713

Keywords:

instagram application, camera effects, partial least squares, PLS-SEM, usability

Abstract

This study aims to measure the level of usability in the use of effects on camera features in the Instagram application on user desires using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. Satisfactory use of effects on Instagram camera features can increase the overall acceptance and use of effects on Instagram camera features. Data were obtained from 40 respondents who actively use the camera feature on Instagram. The analysis results show that the satisfaction variable has a significant positive effect on usability, while other variables such as efficiency, learnability, errors, memorability, conformity to specification and responsiveness do not show a significant effect on usability. This research provides an understanding of the things that should be considered when creating Instagram camera features to improve user experience. The result is the importance of prioritizing user satisfaction when creating and optimizing Instagram camera features that use effects technology.

Abstract

This study aims to measure the level of usability in the use of effects on camera features in the Instagram application on user desires using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. Satisfactory use of effects on Instagram camera features can increase the overall acceptance and use of effects on Instagram camera features. Data were obtained from 40 respondents who actively use the camera feature on Instagram. The analysis results show that the satisfaction variable has a significant positive effect on usability, while other variables such as efficiency, learnability, errors, memorability, conformity to specification and responsiveness do not show a significant effect on usability. This research provides an understanding of the things that should be considered when creating Instagram camera features to improve user experience. The result is the importance of prioritizing user satisfaction when creating and optimizing Instagram camera features that use effects technology.

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Author Biography

Isnaeni Ni'amillah, Sebelas April University

Isnaeni Ni'amillah is a student in the Informatics program at the Faculty of Information Technology, Universitas Sebelas April.

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